How to Add RSS feeds to your Outlook May 29, 2008Posted by Doriano "Paisano" Carta in Blogs, Microsoft, rss.
Tags: Microsoft Office, outlook, rss
How to Add RSS feeds to your Outlook
Really Simple Syndication (RSS) is a way for content publishers to make news, blogs, and other content available to subscribers. You can add your favorite RSS Feeds as subscriptions in Microsoft Office Outlook 2007. There are a couple of ways to add an RSS Feed.
Adding a single feed at a time
Copy the feed URL that you want to add to Outlook
Go to the RSS folder in Outlook and Right-Click the root
The following menu will appear:
Select the Add a New RSS Feed (Third choice from the top)
Paste the RSS URL in the following box
Important Tip: Outlook seems to like XML RSS Feeds the best so whenever possible select that type of feed. It will look like this: View Feed XML
If you don’t see that link, you can try adding ?format=xml to the end of their rss feed.
How to add a collection of RSS feeds
Microsoft Office Outlook 2007 supports the .opml file format for exchanging a collection of RSS Feed configuration information between programs that can organize and display RSS Feeds. Such programs are known as RSS aggregators. Office Outlook 2007 includes the functionality of an RSS aggregator.
A collection of RSS Feeds is shared by exporting it to an XML file with the .opml file extension and sending the file to the other person. You can attach the .opml file in an e-mail message, copy the .opml file to a network shared folder that both people have access to, or copy the .opml file to removable media such as a disk, CD, or a memory device. The other person can then import the .opml file and choose which RSS Feeds to add to Outlook.
- On the File menu, click Import and Export.
- Select Import RSS Feeds from an OPML file.
- Click Next.
- Click Browse to specify where the file to be imported is located, and then click Open.
- Click Next.
- Select the Feed name check box for each subscription that you want to import.
Tip Click Select All or Clear All to quickly select or clear all check boxes.
Note You are importing only the subscription information, not the actual items from the subscription.
- Click Next.The .opml file is imported to Office Outlook 2007
How to export Your Google Reader RSS Collection as an OPML file
Click the Manage Subscriptions link and click the Import/Export option
Save the file to your local system
Now you can import your Google Reader feeds into Outlook (all of them or selected feeds)
What You See Is What You Get May 23, 2008Posted by Doriano "Paisano" Carta in Blogs, Google.
Tags: Google, Google Docs, web apps
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Google has finally added a much needed View Menu to Google docs. You can now view your documents with fixed width and margins much like desktop word processors! This is a step in the right direction for online web applications if they seriously want to challenge traditional desktop applications.
While this might not seem like a big deal at first glance, it really is more important that it appears. This gives Google docs a much improved look n’ feel that closely resembles Microsoft Word which means improved user acceptance. It will also attract more bloggers to use google docs for posting directly to their blogs. Here’s a screenshot of the publishing options:
I applaud Google for adding this and other new features. I look forward to the battle between desktop apps and web apps!
Magic Kingdom of Marketing and Technology May 19, 2008Posted by Doriano "Paisano" Carta in Business, Marketing, Uncategorized.
Tags: Business, Disney, Marketing
After a week of incredible fun in Disney World, I’ve come away from the experience filled with wonderful memories of precious moments with my family. I’m also filled with awe with Disney’s amazing skills in marketing and use of technology. No one takes more advantage of these tools more than they do when it comes to benefiting their business.
Sure, they are the ultimate merchants of fun, but they fully understand the importance of using everything possible when it comes to satisfying their customers (family members). Here are just some of the brilliant things that I noticed during my week there:
The biggest complaint about the Disney experience or any large park adventure is always about the long lines and waiting. Disney implements a fantastic technology called the FastPass which vastly reduces the amount of time you have to wait in line to go on a ride or see a show! Slide your ticket into a machine and out pops a new FastPass ticket with the time that you need to return to casually waltz into the ride/show of choice.
Brilliant Layouts, Maps & Guide Books
Disney does a great job with the layout of their parks and provides plenty of guide books and maps everywhere you go. The brilliant layout continues within each park as well. Take the Magic Kingdom for example. At the center of it all is Cinderella’s Castle which acts as the hub in the wheel. Each part of the park is divided into different themes which makes the experience much easier to manage and enjoy.
Excellent Revenue Generating Design
Another genius layout design that generates tremendous revenue is the way that most rides and shows exit into a gift store! They provide a pleasurable experience and get their customers all lathered up and lead them into the lion’s den full of merchandise related to the experience they just enjoyed! Do you hear the cash registers? Brilliance!
Illusions of Convenience
Many of the things that Disney provides customers appear to be merely convenience features but actually serve dual purposes such as yet another revenue generating enhancement tool. For example, being able to send anything you purchase at a gift ship automatically back to your hotel room not only allows you to enjoy your time in the park more because you don’t have to carry those packages around all day (convenience) but it also keeps customers in the park and gives the illusion that they haven’t purchased anything and thus encourages them to make more purchases and so on. Again, brilliance!
Also, customers who can afford to stay at the more expensive hotels close to Disney don’t even need to drive to the parks! They can just jump on the monorail or even a boat and slide right in, take their rides and make their purchases all day long.
Collecting on Collectibles
Everyone knows how masterful Disney has been when it comes to generating a frenzy for collecting their classic movies by stealing a page from the DeBeers family and how they’ve dominated the diamond industry by managing the laws of Supply and Demand. Well, Disney has tapped into another goldmine: Pin Collecting! Yes, it appears to be a very inexpensive and fun little hobby at first glance, but it can quickly become a huge investment. There’s even an official website for Disney Pin Collecting.
Please don’t mistake any of this as negative. I fully enjoyed my experience at Disney and cannot wait to go back! I’m just impressed with the way they do things over there. They are a well-oiled machine of entertainment and capitalism. All businesses should study Disney and emulate their efforts. Please your customers and they will gladly spend their money with smiles on their faces. I know I sure did!