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Social Networking for Email May 4, 2008

Posted by Doriano "Paisano" Carta in Email, Social Aggregators, social networks, Uncategorized.
Tags: , , , , ,

There are new social networks for just about everything so it makes perfect sense that there will be a great deal of focus now on our inboxes. Yes, expect tremendous changes to come with the way we use email. Whether it’s webmail on the big players (yahoo, gmail, hotmail) or even on your desktop client like Outlook, email will never be the same again.

Here are several new innovative email services that will give you a glimpse of the future of the inbox. Remember, this is only the tip of the iceberg. Expect an avalanche of email tools and services to roll down the social networking mountain very soon.


Xobni (inbox spelled backwards) actually works inside your Microsoft Outlook email client. It improves searching for emails, attachments and contacts. It also reveals a great deal of information about the people you correspond with via email. One of the best features is the way it creates threaded conversations from your email exchanges.

Even the head-honcho Bill Gates himself seems impressed with Xobni.

Seeing is believing so checkout this video demo.

xoopit does things a little differently. It works with your GMail account (other platforms coming down the road) and lets you easily view all the photos, videos, and files buried in your e-mail as attachments and sent to you as links from across the Web.


Zenbe takes yet another approach to managing email. It doesn’t plug into your existing webmail account or desktop email client but offers to host your email and an entirely different tabbed interface.

tripitlogo Tripit is an excellent example of new service that integrates extremely well with your email account. In this case, they are a service for travelers who direct all emails related to their trip to their tripit account which organizes all of the tedious details from those emails and presents the data in a more user-friendly manner. Look for all new services to understand the value of using email accounts of their members instead of trying to re-invent the wheel or adding yet another messaging system to manage.


Fuser is an email account aggregator that manages all of your different types of email accounts in one place. Add your gmail, yahoo, hotmail and pop accounts along with the messages you receive from social networks like MySpace and facebook. It also supports Twitter and includes a full client which means you can even send tweets from within Fuser.
For more details about Fuser, they were covered in Inbox 2.0 in an earlier post.

Final Thoughts
Everyone has an email account so it’s a great idea to try to offer services that work with existing accounts. Whether it’s a plug-in, add-on, or just a connection to your email system, services would be wise to offer ways to work with your existing email account. Eventually, we will be able to do everything from within our inbox.


1. Mike Chapman - May 5, 2008

This is great news. As much as I use other online apps, I’m still old school enough to use gmail as my organizational system. xoopit, or whatever works best, looks like an improvement.

2. Eric Wu - May 5, 2008

Nice overview Pai!

I think the lines that separate different online communication channels continue to blur, creating all sorts of interesting and entirely new ways for people interact.

Whether it’s enhancing a given channel and providing new ways to think about the information flow (Xobni and Xoopit), parsing that information flow to more easily extract value (Tripit), or reducing the cognitive load of managing multiple disparate channels (Fuser), it’s clear that this is a fertile area for innovation. Of course, innovation sometimes requires exploration that isn’t always valuable.

It would be really interesting to see a follow-up post from you on your experiences using each of these new tools, how they changed your communication experience, and ultimately which ones will end up being “keepers” in your Internet toolbox.

3. uohaa - June 9, 2008

Great Information blog ! Thank you for keeping up the good work. I look forward to returning to your blog, and learning more from you !
http://www.uoha.com Is Coming Soon!

4. Social Media’s Trojan Horse for the E… « American Pai - June 27, 2008

[…] simply and quietly via plug-ins such as the clever Outlook email service called XOBNI which has been covered on here previously.The latest version of Xobni (inbox spelled backwards by the way) includes a hook into […]

5. Doriano Carta | Social Media’s Trojan Horse for the Enterprise - October 17, 2015

[…] simply and quietly via plug-ins such as the clever Outlook email service called XOBNI which has been covered on here previously. The latest version of Xobni (inbox spelled backwards by the way) includes a hook into […]

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