1984 All Over Again

Ridley Scott has always been one of my favorite directors so you can imagine the surprise I had today when I learned that he was the one who directed the memorable 1984 Apple commercial! Obviously, looking at it now with this knowledge makes perfect sense. It does have the same look and feel as his classic Blade Runner and Alien movies. 

Here’s a special behind the scenes interview

Here’s the classic commercial that was aired during the SuperBowl

Here’s Steve Jobs introducing the 1984 commercial at the 1983 Keynote

Just for comparison’s sake, checkout Apple’s first TV commercial from 1977!

Fast Forward again this time 30 years to 2007 for the ground-breaking iPhone commercials

Final Thoughts
Even though I am a big supporter (literally) of Microsoft, I have a deep respect and admiration for Steve Jobs and Apple. I think Steve and Bill both realize that they needed each other in order to push the industry as far as it could. Because of their rivalry we’ve all benefited. Their  companies continue to innovate and take technology to the next level.